News

Kanye West launches Adidas shoe line

Kanye West launches Adidas shoe line

NEW SHOES:Kanye West is launching an Adidas shoe line. Photo: Associated Press

Rapper Kanye West has hailed bosses at shoe brand Adidas as “brave” for partnering with him to launch his new line.

West previously teamed with rival brand Nike to design a custom training shoe, but announced in November that he was parting ways with the company to work with Adidas.

Speaking at the German company’s Global Brand Conference in Bamberg, Germany on Monday, the “Stronger” rapper revealed plans for his first signature shoe with the brand, to be called the Yeezy, which is due to go on sale in June.

PHOTOS: 13 pictures of Kanye West looking angry for no reason

West told the conference, “To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go. When I create and when we create, it’s not based off the idea of celebrity advertising. This was the company that was experienced and brave enough to let me create… Creativity is my oxygen. I have to create, and I don’t care how crazy I look to anyone as long as I can make the best product for all of you.”

Two editions of West’s Nike collaboration, the Air Yeezy, were created but only a limited number were made.

Recent Headlines

in Entertainment

Today’s celebrity birthdays

Fresh
sela

See which celebrities will be blowing out candles today.

in Entertainment

Jennifer Lawrence threatens action over nude photos

jlaw

Lawrence's representative has threatened to prosecute those behind a nude photo leak affecting dozens of A-list celebrities.

in Entertainment

Family of seriously ill Joan Rivers ‘keeping fingers crossed’

joan-melissa

Joan Rivers remains in serious condition after suffering cardiac arrest.

in Entertainment

Today’s celebrity birthdays

tomlin

These celebrities will celebrate their birthdays on Labor Day.

in Entertainment

This weekend’s celebrity birthdays

diaz

A look at the celebrities who will be celebrating this weekend.